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About Nictoy

The Nictoy Story

The term "garage start-up" is often used to describe companies with humble beginnings - whether they really started in a garage or not. But in the case of nictoy, the garage was actually a stepping stone from a mere subterranean beginning.

In the fall of 2012, then 12 year-old Nic received a magnetic building toy called Geomag for his birthday. Fascinated with the toy and looking to spend some additional birthday money, he went online to see if he could buy a larger set. Discovering how difficult it was to find online, he suggested to his father, a web developer by trade, that they create their own online store to sell the specialty toy. The rest, as they say, is history!

Nowadays,in an era where many toy companies have struggled and failed, Nictoy is proof that quality products, hard work, and Midwestern hospitality can be a truly powerful combination.